The Studio
What We're Building
Soul Kitchen is a new Vancouver-based games studio built to acquire and supercharge existing development teams and games using an AI-driven production pipeline. We're not starting from scratch — we're turbocharging what already exists.
BC's games sector is rich with experienced teams and under-capitalised studios. The market is fragmented and primed for consolidation. Soul Kitchen is here to change that — rolling up targeted studios and injecting AI-powered tools to ship better games, faster, with the same creative soul that made them worth acquiring in the first place.
"Let me sleep all night in your soul kitchen — warm my mind near your gentle stove."
The name is deliberate. A soul kitchen is a place of warmth, nourishment, and craft — a sanctuary where great things get made with care. That's exactly what we intend Soul Kitchen Games to be, both for the developers who work here and the players who experience what we create.
Our Approach
The Strategy
Acquire
Identify and acquire talented but under-capitalised studios in BC's rich games ecosystem. We target teams with proven creative DNA and strong IP potential.
Supercharge
Inject our proprietary AI-powered production pipeline into every studio we bring on. Faster iteration, smarter tooling, more time for creative work.
Ship
Bring extraordinary games to market under the Soul Kitchen banner — fabulous games made with love, craft, and the best AI tools available.
Technology
The AI Advantage
We use AI not to replace creativity — but to amplify it. Our pipeline integrates AI tools across every stage of game production: concept exploration, asset generation, QA automation, localisation, and live-ops optimisation.
What This Means in Practice
A small, talented team can now punch well above its weight class. Asset pipelines that used to take weeks can be iterated in hours. QA cycles compress. Narrative branches expand. The creative ambition of an indie studio can now meet the production quality of a major — without losing the soul that makes indie games special.
The Market
Why Now, Why BC
British Columbia has one of the most vibrant games development communities in the world. Vancouver and Victoria are home to hundreds of experienced developers, many working in under-capitalised studios that have the talent and the IP — but lack the resources to scale.
The market is fragmented. Consolidation is overdue. And AI is creating a step-change in what small teams can produce. Soul Kitchen sits at the intersection of all three forces — ready to move.
Experienced teams. Undervalued studios. World-class creative talent. The ingredients are all here. We're just turning up the heat.
Growth Strategy
Growth via Rollup
Soul Kitchen plans to acquire and revive distressed game studios and underperforming IP — applying our AI systems to unlock hidden value. A number of target companies and games have already been identified.
Acquire
Identify studios and titles struggling to scale or monetize. Acquire undervalued assets with strong creative foundations and proven IP.
Apply AI
Accelerate development, reduce costs, optimize monetization, and re-engage lapsed player bases using our proprietary AI production stack.
Relaunch & Grow
Bring revitalized titles back to market. Scale the ones that perform. Repeat. A proven turnaround model — supercharged with AI.
The Playbook: Acquire → Apply AI → Relaunch → Grow → Repeat
Similar to Deca Games' F2P revival model — but with AI as the core accelerant. The result: faster turnarounds, lower costs, and higher upside on every asset we touch.
The People
The Team
Soul Kitchen is led by two people who've spent a combined 60+ years in the games industry and still find it genuinely exciting. They've shipped a lot of titles, worked with a lot of talented people, and picked up a thing or two along the way.
Meet James & Joe → Full bios, credits & contactGet In Touch
Contact
Whether you're a studio looking for a partner, an investor exploring the opportunity, or a developer who wants to cook something extraordinary — we'd love to hear from you.
General Enquiries
Studio Partnerships
Investor Relations
Location
Vancouver, BC · Canada
Soul Kitchen Games is a division of Greenstone Initiatives. This site is for informational purposes only. Details of any investment opportunity are available under NDA to qualified parties only.